To attract the best talent, companies need not only to have a clear and authentic employee brand, but also to understand and communicate a winning employee value proposition. Just as your customer value proposition answers the question “why should I buy from you?”, the employee value proposition answers the question “why should I work for you?”.
As lock-down restrictions in the UAE and around the world begin to ease, organisations are implementing plans for the safe return of their employees to the workplace. After months of effectively asking employees to stay at home (other than frontline staff), communication professionals must now encourage employees to return.
We strongly believe that employee health and wellbeing matters in business, which is why Engage Me is thrilled to once more be associated with the annual Wellbeing at Work event. The event returns to Dubai on 3 March 2020, at The Address Hotel, Dubai Marina.
At times of great uncertainty and change, clear communication becomes more important than ever—but also more difficult. How do we calm fears and keep focused on the future when we’re surrounded by panic and all our plans have been turned upside down? This is a situation that calls on us to use all our internal and external resources for the common benefit. In that spirit, here is what we’re able to share about effective internal communication in times of crisis.
Once, at a family dinner, I expressed skepticism about an idea one of my older relatives was trying to convince me to accept. He gave me a Look—the kind of look that takes a few decades of life experience to perfect—and said: “I can’t sell it if I haven’t bought it, you know.”