Are Your Employee Brand And Value Proposition Telling A Coherent Story?EngageMe
Once, at a family dinner, I expressed skepticism about an idea one of my older relatives was trying to convince me to accept. He gave me a Look—the kind of look that takes a few decades of life experience to perfect—and said: “I can’t sell it if I haven’t bought it, you know.” It was an unforgettable lesson in the power of authentic communication. He meant that he wasn’t wasting my time or trying to manipulate me—he genuinely believed what he was telling me, and that it would be good for me to know it. Even if I didn’t agree with his conclusions, I couldn’t doubt his wholehearted sincerity. Ever since then, I’ve been alert to the subtle clues that someone is trying to sell me something they wouldn’t buy for themselves. There’s always a little bit of soul missing, something a little mechanical or forced—the communication is too polished, too positive, maybe too perky. It all screams “fake”! At some level all of us have this instinct for sniffing out fakery. We roll our eyes at advertisements, political speeches and corporate platitudes about how “our people are our biggest asset” because we know that breakfast cereal isn’t really good for us, politicians lie and that most companies, when the hard times hit, will happily let hundreds of people go but never consider cutting executive pay.
To attract the best talent, companies need not only to have a clear and authentic employee brand, but also to understand and communicate a winning employee value proposition. Just as your customer value proposition answers the question “why should I buy from you?”, the employee value proposition answers the question “why should I work for you?”.View Details
As lock-down restrictions in the UAE and around the world begin to ease, organisations are implementing plans for the safe return of their employees to the workplace. After months of effectively asking employees to stay at home (other than frontline staff), communication professionals must now encourage employees to return.View Details
It takes a lot of workers to keep a resort the size of Atlantis, The Palm running smoothly. This award-winning resort has 1 539 rooms, a water park, several celebrity restaurants and bars, an aquarium with over 65 000 marine species, a Dolphin Bay and Sea-lion Point, a kids’ club, and incredible conference facilities.View Details