Facing times of crisis: An internal communications playbookEngageMe
At times of great uncertainty and change, clear communication becomes more important than ever—but also more difficult. How do we calm fears and keep focused on the future when we’re surrounded by panic and all our plans have been turned upside down? This is a situation that calls on us to use all our internal and external resources for the common benefit. In that spirit, here is what we’re able to share about effective internal communication in times of crisis. As an internal communication professional (or anyone tasked with employee communications), your first task should be to ensure that your role is represented on the team that is planning your organisation’s crisis response. If you can’t have a member on that team, ask for a direct contact and stay in direct and regular communication with them. Remind your colleagues that employees are among the most critical stakeholders in your organisation right now.
To attract the best talent, companies need not only to have a clear and authentic employee brand, but also to understand and communicate a winning employee value proposition. Just as your customer value proposition answers the question “why should I buy from you?”, the employee value proposition answers the question “why should I work for you?”.View Details
As lock-down restrictions in the UAE and around the world begin to ease, organisations are implementing plans for the safe return of their employees to the workplace. After months of effectively asking employees to stay at home (other than frontline staff), communication professionals must now encourage employees to return.View Details
It takes a lot of workers to keep a resort the size of Atlantis, The Palm running smoothly. This award-winning resort has 1 539 rooms, a water park, several celebrity restaurants and bars, an aquarium with over 65 000 marine species, a Dolphin Bay and Sea-lion Point, a kids’ club, and incredible conference facilities.View Details