Newsletters that employees actually readEngageMe
We’ve all done it – seen a newsletter come into our mailbox and clicked ‘delete’ or marked it ‘read’ without even finishing the subject line. So, what’s the difference between newsletters like these and newsletters that employees look forward to getting? Here are Engage Me’s top tips for writing newsletters that employees actually read:
Internal newsletters should be divided into clear content sections. This makes it easy for employees to skim past what doesn’t relate to them and find the information that does. This also makes it easier to design a layout that is visually appealing as well as user friendly.
Examples of best-practice content sections include: